In this blog, I will tell you 5 definite reasons why your business should be on YouTube (In 2020).
Believe it or not, these are sure-shot ways to scale up your business right from scratch.
Surely, as a Business Head, you have to constantly think of innovative ideas which will help drive the sales for your product or service.
You want to do all of that and much more without breaking the bank.
I have highlighted this phrase on purpose. Because this is the key phrase that fascinates every Business Head.
Still, you end up spending money like water on your marketing campaigns with lesser ROI gains.
Here’s the deal:
You can continue with your spending spree and end up saving little with a lower return.
Instead of squandering money, you can invest your time and effort on YouTube and gain a higher return.
If you choose the latter option, I have some good news for you:
YouTube is the most cost-efficient way to market your product or service to a much larger audience.
And this is crazy:
YouTube marketing has helped some of my clients quadruple their revenue within a single financial year.
So whether your business is new to YouTube, or is a seasoned veteran, I hope you get a lot of value from this blog.
Here are 5 reasons why YouTube should be your automatic choice for marketing:
YouTube’s Exponential Growth
YouTube has grown exponentially year after year and has over 1.8 billion users on a monthly basis.
Not to forget, YouTube is the second largest search engine in the world after Google.
This is an absolute goldmine waiting for you.
Surely, You wouldn’t want to miss out on this opportunity of reaching an unexplored audience.
And the best part, YouTube will continue to grow at a rapid pace in the coming years.
YouTube Is Free
Let’s not forget, it’s free to upload your videos on YouTube.
Something that all of us take for granted.
Using YouTube for business increases your brand visibility without adding any real cost.
Yes, you read it right. YouTube is cost-effective!
To become a visible entity on YouTube time and effort is the only criteria.
Moreover videos are the most seen, shared and circulated pieces of content on social media.
With a simple click users can share your content on their social media accounts.
And It spreads like wildfire.
This is such a unique way of building an online community of ambassadors for your brand.
Your Customers Are Searching For You
Unlike other social media platforms, where the users are combing through the content without having any specific goal.
On YouTube the intent of your customers are clear. They are searching for you.
Their objective can be to find a solution to a problem (How to fix the kitchen sink), to upgrade their skills (How to be a pro in video editing), or to entertain themselves (Best adventure sports in India).
And to be successful, all you need to do is understand what your niche is looking for?
My YouTube Success Mantra is Simple:
If you catch hold of your niche’s intent, they will surely find you.
YouTube videos can appear on the video search result of Google as well.
Not only is your video ranking for YouTube searches but for Google searches as well.
Now this is a major advantage which is overlooked.
Here’s the kicker:
YouTube not just allows new, relevant customers to discover your content.
But if the YouTube video ranks highly on Google searches, the video usually stands out from the rest.
Which means your video is ranking in the top 2 search engines (Google & YouTube) of the world.
Surely, this will skyrocket your brand visibility.
Here are some simple yet effective steps for your video to Rank on YouTube.
A Video Testimonial from an excited customer can go a long way.
And why not?
Written testimonials on your website may raise a few eyebrows on it’s authenticity.
However, visually watching a customer narrate his success story on your YouTube Channel can touch an emotional chord with your audience.
Want to know the best part?
This will not only drive more sales for your product or service but also establish your brand’s credibility.
You simply cannot put a price tag on this. It’s that valuable.
There could be a blog-post written for each of the above reasons.
An entire book for that matter.
What’s the Bottom-line:
It’s high time to hit the play button on your YouTube Marketing Strategy.
Be it a ranking boost in SEO, building website traffic and brand visibility, reaching out to overseas audiences, enhancing your ROI, and much more.
All you need to do is to hit the record button and start recording awesome videos for your audience.
Tell me what you envision for your YouTube Channel in the near future. Don’t you want your YouTube success to be seamless without having to rack your brains? I am ready to deliver that for you.
Build your YouTube dream list. Give me your perspective. Throw your aspirations at me. I thrive on aspirations. That is what keeps me awake and inspired!
Check out my other blog topics for your weekend munching: